Get a Fresh Perspective on Your Marketing Effectiveness
Is your marketing really working as hard as it could be? Our comprehensive marketing audits diagnose what’s actually working, what needs attention, and where your biggest opportunities lie. We identify the gap between what you think you need and what would actually create impact.
Sometimes you need to understand what’s genuinely working before you start changing everything!
Why Choose NAMA’s Marketing Audit?
Sometimes, you’re too close to your own marketing to see it clearly. Our diagnostic approach helps you understand exactly where you stand and what to do next. Think of it as a strategic health check for your marketing – thorough enough to spot actual issues, practical enough to show you how to address them.
We don’t just audit what exists – we diagnose what you actually need for meaningful impact.
Our Diagnostic Difference
We don’t believe in one-size-fits-all audits. Our assessment adapts to your organisation’s unique context, whether you’re a professional service wanting to communicate authentic values, a charity demonstrating accountability to complex stakeholders, or an organisation looking to scale genuine impact.
What Our Marketing Audit Covers
Marketing Strategy Diagnosis
We examine how well your marketing strategy serves your actual needs and genuine goals:
- Brand positioning and authentic messaging
- Stakeholder audience definition and understanding
- Value proposition clarity and authenticity
- Campaign effectiveness and real impact
- Resource allocation and strategic efficiency
Digital Presence Assessment
A thorough review of your digital footprint that actually serves your stakeholders:
- Website performance and genuine user experience
- Social media effectiveness and authentic engagement
- Email marketing impact and relationship building
- Content strategy evaluation and authentic voice
- Digital advertising performance and meaningful reach
Stakeholder Engagement Analysis
Understanding how well you’re genuinely connecting with those who matter:
- Communication effectiveness across different audiences
- Community engagement quality and depth
- Stakeholder journey mapping and authentic touchpoints
- Conversion analysis that measures meaningful outcomes
- Feedback mechanisms and genuine accountability
Marketing Operations Check
Looking at how efficiently your marketing actually functions:
- Team structure, skills, and collaborative capability
- Process efficiency and resource stewardship
- Technology utilisation that genuinely serves your mission
- Budget allocation and strategic impact
- Reporting, analytics, and meaningful measurement
Our Audit Process
Discovery
First, we diagnose your actual challenges, constraints, and aspirations. This helps us focus the audit on what genuinely matters most to your organisation and stakeholders, not just generic marketing metrics.
Deep Dive
We conduct our comprehensive review using both data analysis and qualitative assessment to build a complete picture of your marketing effectiveness in serving your actual mission.
Strategic Insights & Practical Recommendations
You receive a clear, actionable report that genuinely serves your needs:
- Key findings and honest insights
- Specific opportunities for authentic improvement
- Practical recommendations that respect your resources
- Prioritised action plan based on organisational readiness
- Resource considerations and strategic implementation guidance
Beyond the Audit – Assembling Your Next Steps
This isn’t just about identifying what needs attention – it’s about giving you a clear path forward that genuinely serves your mission.
Action Planning Sessions
We walk through findings together, ensuring you understand not just what needs attention, but how to implement improvements that actually work for your unique context.
Strategic Priority Mapping
Together, we identify quick wins and longer-term strategic initiatives, creating a roadmap that matches your resources, capabilities, and organisational readiness.
Resource Planning
Practical guidance on implementing recommendations within your current constraints, respecting both your mission and your realistic capacity for change.
When Should You Consider a Marketing Audit?
We recommend you consider an audit when:
- You’re planning your next strategic phase and need clarity
- Results aren’t meeting expectations despite your efforts
- You need data to support genuine decision-making
- Marketing feels scattered or disconnected from your mission
- You’re scaling your organisation and need strategic alignment
- You want to ensure resources are working as hard as possible
- You need honest assessment before investing in new approaches
Ready to Diagnose What Your Marketing Actually Needs?
Ready to explore how our marketing audit can help you understand where you genuinely stand and plan strategic next steps?
Book a friendly chat with us – no jargon, no hard sell – just genuine discussion about diagnosing what your marketing actually needs to create meaningful impact.
Because organisations that value authentic action deserve marketing audits that identify real opportunities, not just generic improvements.
