Does your business have a marketing department? Possibly not. In much the same way that we wouldn’t hope to do what you do, we don’t expect small and medium-sized businesses to have a complete marketing strategy. That’s where our Marketing Consultancy Service can help.
Whether you are looking to expand your business, sell more products or introduce new services to your portfolio, we can advise and consult you on the best steps to take to move your company forward.
Using a variety of strategies, we assess what you already have in place and advise you on what can be used, showing you where there may be gaps and creating a marketing action plan to help you on your way. Through User Experience Testing (UX), we can also show you what works on your website and what doesn’t. This allows you to build on your digital foundations, making the most of what you have, improving your digital footprint and creating a clear marketing action plan for the future.
Here’s how we do it…
Integrated Marketing Strategies
An Integrated Marketing Strategy is vital for any campaign to be a success. It makes sure that your potential customers receive the same message from every media platform. So, if they see an advert on Facebook, they’ll see something similar in their local paper and may see the same message on a billboard. You can read more about how integrated marketing works here.
Assessing what you already have
The saying ‘don’t throw the baby out with the bathwater’ applies here. If you already have a website or social media accounts, there may be no need to start everything all over again from scratch. Sometimes a few small tweaks can change a failing website to one that is pulling in customers and enquiries. We find out what’s working and what isn’t by doing UX Testing. This allows us to follow a typical visitor’s path through your website and to find out exactly where they click. It’s a bit like checking where customers go in supermarkets.
Action Planning and Strategy Meetings
Creating a marketing action plan does two things. It allows you to plan the direction that you want to take your business in and it also enables you to regularly assess what is going well and what needs to change (how many cobwebs are hanging on your website and Twitter feeds?). By having regular strategy meetings, you can gain the experience and insight of a marketing professional whilst having as much or as little input into the delivery of the action plan.