Content is King
Sharing valuable free content with your target customers keeps them engaged and makes you sound like an expert in your industry. Whether it’s blogs, podcasts, videos, white papers, e-books, or infographics, content marketing builds brand loyalty and increases your digital footprint.
Why you need to speak to NAMA about your content marketing
NAMA works alongside you to create and develop engaging content that focusses on your business’ needs and the needs of your target customers. Using a team of talented creative specialists, we design and create insightful content that works across multiple marketing and media platforms.
Our team also work to design and implement gated content strategies. Gated content is content that requires the reader to provide important information before they can access it, examples include e-books and industry-specific knowledge. By requesting an email address in exchange for valuable and useful content, we then build your customer audience, creating more channels for them to access your company’s message.
Successful content marketing isn’t just about creating and publishing information online; it also requires an in-depth analysis to judge how well the campaign has worked. Using analytics tools, we feedback what is and isn’t working in understandable language with no jargon, regularly consult with our clients about next steps and future plans, and check to see whether sales conversions are improving.