Strategy and Business Plans

Strategy and Business Plans

Greenwashing-When-Purpose-Gets-Painted-Over

Greenwashing – When Purpose Gets Painted Over

Multicoloured umbrellas in the sky

Simple Marketing Wins for Businesses Making a Difference

FOMO written on a phone with a question mark next to it

The Reluctance to Create Customer Personas: FOMO and the Impact on Marketing Strategies

b2b vs b2c concept using wooden blocks depicting B2B and B2C

B2C vs B2B Marketing Strategies – What Are The Key Differences?

The concept "How to plan a social media campaign" depicted by white hexagons with blue graphics on them, including graphs, magnifying glass data points.

How to plan a social media campaign

The concept of "The Power of Networking" is being represented by colourful screwed up balls of paper and the third in the row is a lightbulb that is turned on

The Power of Networking: A Crucial Component of Your Marketing Strategy

rebranding without professional help concept being shown by a doorway that has an elephant back end and a giraffe front end.

The Pitfalls of Rebranding Without Professional Help

marketing at the heart of every business concept is shown via multiple colourful ropes intertwined and creating a heart shape outline

Why Marketing Should be at the Heart of Every Business

Is it time for you to start growing your customer base?

membership organisation concept is represented by person shaped wooden blocks grouped in to a circle with other blocks surrounding it.

Do you run a membership organisation in the UK?

social media policy concept represented by the word "Policy" using old fashion printing blocks.

Why should businesses have a social media policy?

marketing in your boardroom is being demonstrated by wooden executive toy block, the final piece being put in

Reasons why marketing deserves a space in your boardroom

Digital moth to a lightbulb

What is a lead magnet and why do I need one?

Think big, CSR is important

What is a CSR Policy and why should you have one?

mission

Is your business on a mission? Why you need a mission statement.

Should you be creating a brand strategy?

What makes you so special? Defining your USP

marketing budget - colourful ropes tied together in a securely interwoven circle, but one link in on fire, representing the fact that if you don't know what your competitors are doing you have a weak link in the strategy chain.

When you wrote your marketing budget, did you consider what your competitors are doing?

Things to consider when writing an integrated marketing strategy - the word strategy spelled out in foil helium balloons in different colours held up by hands.

Things to consider when writing an integrated marketing strategy

Stop comparing apples and oranges - two fish in wedges of orange that are neither the same colour or size

Stop comparing apples and oranges

Customer Experience: is yours as good as you think it is?

Customer centric Are you selling a solution that your clients base needs? Mind the Gap writing on a station floor

Customer Centric – Are you selling a solution that your client base needs?

How can loyal customers help your business achieve its goals?

Ignore the over 55s at your peril – why you should be targeting active agers

NAMA is 5 years old!

We Turned 5! Sort of…

Why companies should have a CSR strategy - interlink colourful ropes that over lap.

Why companies should have a CSR strategy

Increase revenue by marketing to your existing clients - colourful umbrellas making a cloud cover

Increase revenue by marketing to your existing clients

You’ve written your blog, now what? One coloured rope that then spreads out in to lots of colourful ropes knotted together

You’ve written your blog, now what?

Internal Marketing - Don’t forget to tell your team what you’re doing

Internal Marketing? Don’t forget to tell your team what you’re doing

Getting your marketing right during a pandemic

Getting your marketing right during a pandemic

Integrated-Marketing-Strategies

Integrated Strategies: The Science Behind Marketing

Becoming a sponsor - CSR Marketing - How to find sponsors that fit your cause

CSR Marketing – Becoming a Sponsor

Personal branding and do I need it?

Give your Business a Brand Voice

AI in Marketing: Is it as intelligent as we think?

AI in Marketing: Is it as intelligent as we think?

How will my decision affect the reputation of my brand?

The way to their heart and wallet is through your content

The way to their heart and wallet is through your content

Using Google Analytics to understand your website

Using Google Analytics to understand your website

What is integrated marketing?

What is Integrated Marketing?