Telling your business and marketing consultant the good, the bad and the ugly, will save you time, money and make your goals far more achievable.
Businesses bring in people like us (business and marketing consultants) for a range of different reasons; they need a specific field of expertise, a critical friend, or a disruptor to help them take the business forward. The company might be getting ready for sale or repositioning in the marketplace, to name a few.
There are a limited number of things more refreshing than walking into a meeting where the MD / Owner admits where the problems in the business are and that in fact, a chunk of them could well lie with themselves. Company cultures are led from the top, or allowed to develop unchallenged by management. Owners and management teams need to be on board with the concept of change.
It is unrealistic to expect change if no one is prepared to accept or make a change. So, if you are thinking of bringing us in, be ready to have open and honest conversations. Be prepared to hear some potentially ugly truths and be prepared to welcome change.
Change does not have to be painful; it can be worked through and implemented without a blame culture. Coaching and training can ease change through, both at management level as well as for the rest of the team.