Turn good intentions into confident marketing action

This workshop equips your team to make smart, strategic marketing decisions that reflect your values and deliver measurable results. By combining strategic thinking skills with practical frameworks, we help your team move from hesitation to confident action.

What Your Team Will Gain

Navigate Digital Marketing with Clarity

• Frameworks for evaluating platforms and opportunities

• Confidence to choose approaches that genuinely serve your mission

• Strategic thinking for digital marketing decisions

Make Every Resource Count

• Methods for maximising impact with realistic budgets

• Skills for allocating resources strategically

• Approaches to ensure every activity supports your goals

Integrate AI with Purpose

• Practical, values-aligned uses for AI tools

• Ways to amplify your message without losing authenticity

• Confidence in using technology as an enhancer, not a replacement

Tell Your Story with Confidence

• Techniques for authentic, non-performative storytelling

• Messaging approaches that stay true to your mission

• Skills to engage audiences with meaningful narratives

Move from Ideas to Action

• Systems for taking marketing ideas through to delivery

• Frameworks for measuring and improving effectiveness

• Confidence to lead marketing activity, not just react to it

How It Works

Strategic Assessment – We start by understanding your current marketing context, challenges, and goals to ensure the workshop addresses your real needs.

Interactive Capability Building – Hands-on exercises, real-world scenarios, and strategic frameworks your team can apply immediately.

Take-Away Resources – Templates, decision-making tools, and frameworks designed for your organisation’s context and capacity.

Formats Available

• Full-Day Comprehensive Workshop – All five core areas with practical exercises (6–7 hours)

• Two Half-Day Sessions – Allows for reflection and implementation between sessions

• Single Half-Day Introduction – Foundation-level coverage of key concepts (3–4 hours)

Available online or in person.

Who This Serves

• Third Sector Organisations – Leadership and programme teams at charities, CICs, and social enterprises wanting to demonstrate impact and build stakeholder support

• Professional Services Firms – Partners and business development teams looking to attract aligned clients through authentic marketing

• Purpose-Led Businesses – Teams seeking marketing capability that aligns with values while supporting sustainable growth

Ready to build your team’s marketing confidence?
Let’s talk about your objectives and explore whether this workshop is the right fit for your development priorities.

Because strategic teams deserve marketing confidence that drives effective action and sustainable growth. – when purpose meets confidence, remarkable things happen. Discover our complete range of strategic workshops and training designed specifically for purpose-led organisations.