What Your Team Will Gain
This workshop empowers your team to contribute confidently to your organisation’s purpose-driven marketing efforts, turning good intentions into effective marketing actions.
Why This Workshop Matters
Teams who want to take control of their marketing need more than tactics – they need strategic thinking capability and practical frameworks for confident decision-making. This workshop develops both, helping you turn hesitation into strategic action.
Whether you’re looking to communicate your expertise and values more effectively to attract the right clients or want to build stronger stakeholder relationships that support your organisation’s growth, marketing confidence comes from building systematic capability rather than learning more techniques.
When your team develops strategic thinking skills and practical frameworks, you can create marketing approaches that feel authentic to your values whilst delivering measurable business results.
Navigate Digital Marketing with Clarity:
- Learn practical frameworks for making sense of digital marketing options
- Develop confidence in choosing platforms and approaches that genuinely serve your purpose
- Build systematic thinking for digital marketing decisions that align with your values
Make Every Marketing Resource Count:
- Understand how to maximise marketing impact within realistic budgets and resources
- Learn approaches that ensure every marketing effort contributes meaningfully to your goals
- Develop skills for strategic resource allocation that amplifies your organisation’s impact
Harness AI-Enhanced Strategies:
- Discover how to integrate AI tools thoughtfully into your marketing approach
- Learn practical applications that amplify your message without compromising authenticity
- Build confidence in using technology to enhance rather than replace your authentic voice
Build Confidence in Authentic Storytelling:
- Develop skills for telling your organisation’s story in ways that genuinely connect
- Learn to communicate your purpose and values without sounding performative
- Create messaging approaches that feel true to your mission whilst engaging your audience
Transform Good Intentions into Effective Action:
- Build practical capability for turning marketing ideas into successful implementation
- Learn systematic approaches for moving from planning to execution with confidence
- Develop frameworks for measuring and improving your marketing effectiveness
Workshop Approach
Strategic Assessment: We begin with understanding your team’s current marketing context, specific challenges, and organisational goals. This ensures the workshop addresses your actual needs rather than generic marketing development.
Interactive Capability Building: Working with your team, we develop practical frameworks for marketing decision-making, explore real scenarios, and build confidence through hands-on strategic thinking exercises.
Take-Away Resources: You’ll leave with strategic frameworks, practical templates, and decision-making tools designed for your organisation’s context – resources your team can implement and maintain.
Workshop Formats
Full-Day Comprehensive Workshop: Complete coverage of all five core areas with practical exercises and confidence-building activities (6-7 hours)
Two Half-Day Sessions: Structured learning allowing time for reflection and implementation between sessions:
- Session 1: Digital marketing navigation and resource maximisation (3-4 hours)
- Session 2: AI integration, authentic storytelling, and action planning (3-4 hours)
Single Half-Day Introduction: Foundation workshop covering key concepts and frameworks (3-4 hours)
Available as digital sessions or on-site workshops – we adapt to your team’s practical needs and learning preferences.
Who This Serves
Third Sector Organisations: Leadership and programme teams at charities, CICs, social enterprises who want to develop strategic marketing capability that demonstrates impact and builds stakeholder support.
Professional Services Firms: Business development teams, partners, and senior staff at firms wanting to build authentic marketing approaches that attract value-aligned clients whilst expressing genuine expertise and values.
Purpose-Led Businesses: Teams at organisations measuring success beyond profit alone who want marketing capability that aligns with their values whilst driving sustainable growth.
Ready to Build Strategic Marketing Capability?
This workshop develops practical strategic thinking rather than adding complexity to your marketing approach. When your team builds genuine capability in decision-making and implementation, you can create marketing that serves your organisational goals effectively whilst staying true to your values.
Let’s start with a strategic conversation about your team’s marketing objectives and how building systematic capability could strengthen your competitive position. We’ll explore whether this workshop matches your development priorities.
Begin the conversation – straightforward discussion about building marketing capability that delivers results.
Because strategic teams deserve marketing confidence that drives effective action and sustainable growth. – when purpose meets confidence, remarkable things happen.
Discover our complete range of strategic workshops and training designed specifically for purpose-led organisations.
