Is your website working? Do you know who’s visiting it? It’s really rather easy to find out using Google Analytics, which is completely free and pretty easy to set up. As a bit of a statistics fan and number cruncher, I love scrolling through a Google Analytics report, and the app gives me some […]
Using Google Analytics to understand your website Read More »
Can you market your business effectively without Instagram? If you run your own business, author your blog or post frequent content to your website and you’re not using Instagram, then you could be missing a huge trick in marketing your brand. It has now been calculated that there are One Billion active Instagram users every
Instagram – a must-have tool for your business? Read More »
Chris Daly, Chief Executive of The Chartered Institute of Marketing, comments: “In today’s customer-led world, getting Data Right is a business-critical issue. Whilst our research reveals trust is low and the public is being bombarded with data, two-thirds (67%) of the public actually said they would share more personal information if organisations were more open about how they will use it.
Not Another Marketing Agency pledges to get DATA RIGHT Read More »
It’s important not to forget the tried-and-tested, as well as the new marketing kids on the block. The attraction of the latest whizzy tech can be almost overwhelming, but as I said earlier, integrated marketing is all about the consumer. Irritate and annoy them, and you’ll lose them. Think about your campaign messages from their point of view; they won’t care how much money you’ve spent trying to grab their attention – it’s not their problem.
What is Integrated Marketing? Read More »
If you look down our list of blogs (and it’s pretty extensive) you can pretty much get the message that we think blogging is important. Whether you are running an existing business or starting a new career, a blog is an important and useful way of sharing your message. When we tell clients that they
Why is Blogging Important? Read More »
As a business owner, you’ve probably already looked at your business plan and revamped it, considering which steps you will take over the next 12 months to improve your processes and your profits. Staff training, new equipment, maybe even new premises, but have you thought about how you will let your existing and potential customers know about your plans and achievements? It’s the one business resolution that always gets overlooked. You need to update your marketing plan!
Why improving your marketing plan should be your New Year’s Resolution Read More »
Why is a logo important? Your logo is the pinnacle visual element of your branding, and all your marketing efforts should pivot around this fundamental symbol, representing you and your business. Despite this, the fundamental logo is probably one of the most overlooked areas of any business. Your logo will undoubtedly ‘speak’ to your
You can’t afford to take shortcuts with your logo Read More »
Website design trends that have emerged during 2016 and expected to be refined during 2017 Website design trends today follow very different trends than they did just a year ago. However, a “trend” doesn’t necessarily mean “new.” Many new design trends come from the tastes and preferences of designers and users in design and usability.
Website trends expected to continue into 2017 Read More »
Everyone has heard of hashtags (#), and the majority of us have used hashtags in our social media content in one way or another. But where did the term ‘hashtag’ originate from? Back in the early years of Twitter (now X), in 2007, a user suggested that a hashtag could be used as a good
What are Hashtags and how do you use them effectively? Read More »
With so many business events being put on, from networking to training, you really need to come up with something a little different. USPs (Unique Selling Point) is the annoying acronym that should be inserted into that statement. There have been some excellent examples recently of really good and interesting events targeted to specific markets
What makes a successful business event? Read More »
