Search Engine Optimisation (SEO) is a necessity for any business’s website
No matter if you are a small trader, a small or medium-sized business, or a large global entity, having content on your website that means your pages are displayed on the first page of Google – or any other search engine – is vital.
Good, authentic and solid search engine optimisation (SEO) built into your website offering can help you achieve this. But as with everything, times change very quickly, and whilst you may have set your website up only last year and be confident that the SEO you used at the time was the most current, it’s always worth checking that that’s still the case.
The aim of articles, blogs and pieces of news on a website is to inform customers whilst appearing as high up the ranking as possible. Content is used as part of an integrated marketing strategy. Google makes ranking decisions based on various algorithms. A website with effective and successful SEO will be shaped according to this algorithm. Of course, the algorithm that Google employs is secret and sadly is subject to change. Still, after years of experience of ensuring websites are high in the Google searches, there are some common themes, and having reliable, useful content is always at the heart of it.
Many different factors feed into search engine algorithms, many 1000s of words could be (and have) been written about it. But it is important to get a few key and quick wins off the list to start with including:
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Well built, mobile-first (Mobile responsive) websites
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User experience
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Page load speed
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On-Site / On-Page SEO
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Off-Page SEO
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Social Media
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Strong Digital Footprint with verified data sources
Some of these areas can be combined, and there should definitely be an overlap in strategies and common themes.
A note about SEO packages; we are often asked about SEO packages when we speak to potential clients, what becomes very clear is that they are not really sure what they have been spending money every month, they are not sure what actions have been taken or what the stats they have been given mean.
Search Engine Optimisation should be considered an ongoing process that is never complete, algorithms and businesses change, and your website will need to be kept up to date.  We always recommend that any SEO work be undertaken as part of a broader marketing review. What changes in your business plan need to be reflected? Is it a different location, a different style of sale, a change keywords?
