Ask most businesses what their positioning is and you will be shown the values. Integrity, excellence, collaboration, a people-first culture, sometimes sustainability. All true, all agreed, and all sitting on the websites of the competitors they are trying to beat. The mistake is understandable. Values feel like the truest thing about a business, so it
Your Values Are Not Your Positioning Read More »
Most marketing automation projects fail in a predictable spot: the business buys the platform before it fixes the process. Automating a broken process doesn’t fix it; it just breaks it faster, and now you’re paying a monthly licence for the privilege. The prize for getting it right is real, and the UK evidence is unusually
Where to Start with Marketing Automation Read More »
Small teams can’t know everything about marketing, and shouldn’t try. The useful question is which skills belong inside the business permanently, because they touch everything and compound, and which are better bought in when needed, because they’re specialist, occasional or changing too fast to maintain. Get that split right and a team of two punches
The Marketing Skills Every Small Team Needs In-House Read More »
The phrase “digital transformation” implies demolition: rip out what you have, install the new world, endure the transition. For an enterprise that may occasionally be true. For a growing business it’s mostly a way to spend a year and a lot of money standing still. The better path, almost always, is incremental: transform the way
Transforming Your Marketing and Sales Without Ripping Everything Out Read More »
Marketing has a hoarding problem. Activities accumulate, the newsletter, the socials, the sponsorship, the directory listing, the event you always do, and nothing ever leaves, because every activity has a defender and none has a trial date. Budgets grow by addition and shrink only under duress. So here’s the test I’d apply to every recurring
Stop Doing Marketing You Can’t Measure the Absence Of Read More »
This is a choice between two engagement models, not two providers, and that framing is the key to getting it right. A fractional CMO and a marketing consultant can look similar from the outside, senior, experienced, part-time, but they’re built differently and suit different situations. Choose the model that matches your need and either can
Fractional CMO vs Marketing Consultant, Which Does Your Business Need? Read More »
Every consultancy says it’s selective. Almost none will tell you what they’ve said no to, which makes the claim free and therefore worthless. So here is ours, as plainly as I can put it: the kinds of work we turn down, and what saying no costs and buys us. Not because declining work is noble,
Why We Turn Down Work Read More »
For a decade, values have been marketing’s cheapest asset. A purpose statement cost nothing to write, a pledge cost little to sign, and the market rewarded the words without auditing the practice. That trade is closing, and I think it closes faster than most businesses expect. Call it the values-washing correction: the point at which
The Values-Washing Correction Is Coming Read More »
In years of looking at struggling marketing, in businesses of every size and sector, I can count on one hand the times the problem was a shortage of ideas. The whiteboards are always full. The problem, almost without exception, is the opposite: too many ideas, too little follow-through, and nobody empowered to say the word
Your Marketing Doesn’t Need More Ideas Read More »
Read a week’s worth of marketing content and you’d conclude every business is a venture-funded startup racing to blitzscale, or a global brand with a media budget the size of a small town. Growth loops, category creation, brand tracking studies, performance spend tolerating months of losses. It’s all real advice. It’s just written for businesses
Most Marketing Advice Is Written for Businesses You Don’t Run Read More »
This one is not for marketers. It’s for my fellow Non-Executives, and for anyone who sits on a board and suspects the marketing conversation is thinner than it should be, but doesn’t feel equipped to challenge it. Good news: you don’t need marketing expertise to govern marketing well. You need a short list of questions
The Marketing Questions Every NED Should Be Asking Read More »
“Marketing coach” and “marketing consultant” get used almost interchangeably, and the blur costs people money, because they solve genuinely different problems. One develops your thinking; the other does the work or tells you exactly what work to do. Getting the distinction right is worth more than getting the person right, so here is an honest
Marketing Consultant vs Marketing Coach, Doing vs Teaching Read More »
If you’re the finance director, or the co-owner who wasn’t sold on this in the first place, the question is simple and fair: how does this spend justify itself? It deserves a straight answer rather than a reassuring one, so here is how to measure the return on a fractional CMO honestly, including the parts
The ROI of a Fractional CMO, What to Measure and When Read More »
If you’ve been looking for senior marketing help, you’ll have seen both titles, fractional CMO and part-time marketing director, often from the same kind of provider, sometimes from the same person on different days. It’s reasonable to wonder whether they’re genuinely different jobs or just different price tags for the same thing. They are different,
Fractional CMO or Part-Time Marketing Director? Titles, Scope and Accountability Read More »
I have sat on both sides of the boardroom table: as the marketer presenting, and as the Non-Executive listening. The view is very different from each chair, and the gap between them explains most of what goes wrong when boards and marketing meet. Here are the five misconceptions I see most often, from the side
What Boards Get Wrong About Marketing Read More »
Somewhere in the country this autumn, a charity board will approve a marketing job description. It will list social media, email, website updates, the newsletter, event promotion, some design work, a bit of press, and probably fundraising support. It will ask for three to five years of experience and offer a salary that reflects what
Hiring Is Not a Strategy Read More »
Most charity marketing is underfunded. Anyone who tells you otherwise has not looked at the numbers, and probably has not sat in a meeting where a team works out which post to leave unfilled. The next statement tends to land less well, because it sounds like blame. Most charity marketing is also unfocused. It is
Underfunded and Unfocused, and Only One Is in Your Gift Read More »
Most marketing automation projects fail, and they fail in a predictable spot. The business buys the platform before it fixes the process. Automating a broken process does not fix it; it just breaks it faster, and now you are paying a monthly licence for the privilege. The scale of the problem is well documented. Gartner’s
Where to Start with Marketing Automation Read More »
For a lot of firms, CSR is a page on the website and a photo of the team planting trees once a year. That isn’t a strategy, it’s decoration. And the audiences it’s meant to impress have become very good at telling the difference. Why performative CSR now backfires There was a time when a
CSR That’s a Strategy, Not a Press Release Read More »
Your business has grown, and marketing has outgrown whatever arrangement got you here. Two instincts kick in: hire a team, or outsource the function. Build or buy. It’s a genuine fork, and the right answer depends on more than cost. When building makes sense Hiring an in-house team is the right call when marketing is
Build Your Marketing Team or Buy It In? Read More »
“Fractional CMO” is one of those terms that has arrived faster than a shared understanding of what it means. You’ve heard it, you suspect it might be relevant to your business, and you’re quietly wondering whether it’s genuine marketing leadership or a marketing consultant with a grander title. Fair question. The honest answer is best
What Does a Fractional CMO Actually Do? A Month in the Role Read More »
Most CSR advice is abstract. Be authentic, live your values, avoid greenwashing, a trap we’ve unpacked properly in Greenwashing – When Purpose Gets Painted Over. All true, and none of it useful until you’ve seen what it looks like in practice. So here are real UK examples, publicly documented and deliberately spanning sizes, each chosen
CSR Examples Small Businesses Can Learn From Read More »
The question arrives in almost identical form, several times a year. Do we need someone senior, someone junior, or a mix of the two? It is a sensible question asked in good faith by people who are trying to be responsible with money. It is also, almost always, unanswerable at the point it is asked,
You Have a Decision Problem, Not a Marketing Problem Read More »
A local agency offers a charity three months of pro bono social media support. A trustee’s nephew builds the website. A retired marketing director volunteers two days a month. A software company donates a licence worth several thousand pounds a year. Every one of these is a genuine act of generosity. Every one of them
Free Is the Most Expensive Thing in the Sector Read More »
There are two unhelpful positions on AI in marketing. One says it changes everything, the other that it changes nothing. The useful truth sits between them, and the data now makes that unusually easy to demonstrate. Three-quarters of marketers now use at least one form of AI, according to Salesforce’s State of Marketing 2026, a
What AI in Marketing Can and Can’t Do Read More »
“Marketing audit” sounds like something that ends in a large invoice and a document nobody reads. Done properly, it’s the opposite: an honest, independent look at what’s working, what isn’t, and where to put your effort next. Here’s what it actually is, and how to tell if you need one. What a marketing audit is
What Is a Marketing Audit, and Do You Need One? Read More »
A fractional CMO cost less than a full-time one and more than a junior marketer, because you’re buying senior judgement, not hours. But the useful answer isn’t a single number; it’s understanding what drives the cost and which engagement model fits. The three common models Retainer. A set monthly fee for an agreed scope, typically
How Much Does a Fractional CMO Cost in the UK? Read More »
Funders and donors don’t fund activity. They fund change. The charities that consistently secure and keep support are the ones that can show, clearly and credibly, what changed because they existed. That has never mattered more than it does now. The UK giving picture makes the case starkly. According to the Charities Aid Foundation, only
How Charities Communicate Impact to Funders and Donors Read More »
Every pound a charity spends on marketing is a pound not spent on the cause. That tension is real, and it’s why so much charity marketing either doesn’t happen or happens badly. But doing less marketing isn’t the answer. Doing focused marketing is. The financial reality makes focus non-negotiable. In the UK, 80% of charities
Marketing for Charities on a Limited Budget Read More »
These two get used almost interchangeably, and they shouldn’t be. They solve different problems, and choosing the wrong one is an expensive way to find that out. Both sit under the same commercial logic that has made the UK Europe’s most mature fractional market: senior marketing capability, drawn on flexibly, by £1m to £50m businesses
Fractional CMO vs Outsourced Marketing Department, What’s the Difference? Read More »
If your business is turning over £1m or more and marketing has become the thing quietly holding back your next phase, you’ve probably narrowed it to three options: hire in-house, appoint an agency, or bring in a fractional CMO. They aren’t interchangeable, and the right answer depends far less on budget than on what’s actually
Fractional CMO vs Marketing Agency vs In-House, Which Is Right for You? Read More »
When marketing isn’t delivering, the reflex is to hire someone or appoint an agency. There’s a third option that gets skipped surprisingly often: make the team you already have more capable. Sometimes that’s the smartest money you’ll spend. Sometimes it’s avoiding a problem you should be solving properly. Knowing which is the whole point. Two
When Training Beats Hiring Read More »
Booking a strategy session when you don’t know what happens in one is a fair thing to hesitate over. So, here’s the honest walk-through: what it is, what you leave with, and when it’s worth your time. There’s a real reason these sessions land. UK data shows most marketers aren’t confident in their current performance,
What Happens in a Marketing Strategy Session Read More »
Most businesses bring in senior marketing leadership about a year later than they should, and usually after spending money that a clearer decision would have saved. The difficulty is that the need rarely announces itself. It shows up as a set of symptoms that are easy to misread. So here are the honest signals that
When Is the Right Time to Bring In a Fractional CMO? Read More »
Marketing has never been more complex. The rise of AI, a bewildering array of digital channels, and ever-shifting audience expectations mean that businesses need senior marketing leadership, but hiring a full-time Chief Marketing Officer is not always the right answer. Increasingly, organisations are turning to a more flexible solution: the fractional CMO. These are not
The Power of Fractional CMOs Read More »
Why Staying Silent on Sustainability Could Be Costing Your Business More Than Speaking Up Something curious is happening in corporate sustainability. Companies are investing significantly in environmental initiatives, setting science-based targets, and implementing genuine decarbonisation strategies. Yet many are choosing to remain conspicuously silent about these efforts. This practice has a name that is
Greenhushing – The Rise of Corporate Silence Read More »
Why Impact Reporting Needs a Rethink Impact reporting is meant to show the difference an organisation makes. Too often, however, it measures what is easiest to count rather than what is most important. The result is predictable: funders are presented with statistics that do little to guide their decision-making, beneficiaries struggle to see their own
Measuring and Communicating Social Impact Beyond the Numbers Read More »
Strategic Marketing for Genuine Sustainability Impact Purpose-led organisations face a paradox. The more serious your commitment to sustainability, the harder it becomes to communicate that commitment without sounding like everyone else. Audiences have grown sceptical for good reason. The UK’s Advertising Standards Authority (ASA) has made greenwashing a focus in recent years. Between July 2024
Beyond Purpose Washing Read More »
Why Execution Matters The first two parts of this series explored the marketing challenges facing circular organisations and the importance of building credibility with evidence. Yet even with the right strategy, too many ventures stumble at the execution stage. They underestimate the resources, systems, and persistence required to communicate effectively with diverse stakeholder groups. Execution
From Strategy to Execution Read More »
The circular economy is a fertile space for optimism. Many ventures are founded by people who passionately believe in systemic change and can inspire others with their vision. But belief is not enough. A familiar pattern emerges when we look at why stakeholders hesitate to commit. They do not lack enthusiasm; they lack proof. UK
Building Evidence That Converts Sceptics Read More »
Cutting Through the Buzzwords – What We Mean by the Circular Economy At its simplest, the circular economy is about designing out waste and keeping materials in use for as long as possible. Instead of the traditional take-make-dispose model, circular approaches prioritise reuse, repair, remanufacturing, and recycling. At its simplest, the circular economy is about
Marketing the Circular Economy Read More »
Corporate sponsorship has changed. Not long ago, the model was simple: a business wrote a cheque, and in return, its logo appeared on a banner or programme. That transactional approach sadly still happens, but it no longer reflects what businesses, charities, and communities really need – or what audiences expect. In 2025, sponsorship is not
The Future of Sponsorship – Purpose, Partnership, and Impact Read More »
When Purpose Alone Isn’t Enough In When Good Work Stays Invisible we explored the risk of assuming that impact will somehow speak for itself. For many purpose-led organisations, this remains the quiet trap. Teams pour energy into programmes, projects, and campaigns, yet the results of that work often circulate only among insiders. The outside world,
Storytelling as the Lifeblood of Purpose-Led Marketing Read More »
Finding the Balance Between Speed and Sustainability Ask any marketing leader what keeps them awake at night, and you’ll hear a familiar theme: how to balance quick wins with long-term visibility. That tension sits at the heart of the debate between paid advertising and organic discoverability – or, more simply, between PPC and Search. And
User experience (UX) isn’t just another marketing buzzword; it’s the invisible force that can either amplify your purpose-led message or bury it beneath frustration and confusion. For mission-driven organisations, exceptional UX isn’t a luxury; it’s as essential to your impact as your core values! Think about it: what good is your world-changing mission if visitors
The Power of Purposeful UX Read More »
In recent years, the concept of purpose-led businesses has gained significant traction, with an increasing number of companies embracing a higher mission beyond profit-making. However, there is a common misconception that purpose-led businesses must be non-profit organisations, solely driven by social or environmental goals. This is far from reality! Purpose-led businesses can thrive within the
Purpose-Led Does Not Mean Not For Profit Read More »
There’s an issue we need to talk about, and it is greenwashing. Like that friend who suddenly becomes an environmental warrior the moment it’s trendy (while still driving their emissions-heavy SUV to buy fast fashion), greenwashing looks good from a distance but doesn’t hold up to scrutiny. What Greenwashing Actually Is Greenwashing occurs when a
Greenwashing – When Purpose Gets Painted Over Read More »
For National Careers Week, we wanted to shine a light on the wonderfully diverse world of marketing and communications. It’s an industry that truly embodies this year’s “You Can!” theme, welcoming talented people from all walks of life, at various stages of their journey. Many Routes, One Industry One of the most refreshing things about
“You Can!” Discover Your Path in Marketing & Communications Read More »
A purpose-led business travels beyond the well-worn path of profit-chasing to forge meaningful impact in our society and environment. When cultivating marketing strategies for these world-positive ventures, certain elements deserve special attention. Let’s explore the five most crucial considerations for purpose-led marketing success that can strengthen your environmental and social impact while supporting your business
Impact-First Marketing Strategies Read More »
Purpose-Led, More Than Just Another Buzzword Conscious consumers are becoming the norm rather than the exception; purpose-led businesses are emerging as the new heroes of the business world. But what exactly is a purpose-led business, and why should you care? Interested in the concept that’s reshaping the way we think about success in the business
What is a Purpose-Led Business? Read More »
Crisis Communication for Purpose-Led Organisations Ahoy, purpose-driven captains and social impact navigators! Rough seas ahead? Fear not! Batten down the hatches and hoist the sails of integrity – we’re setting course for calmer seas and stronger reputations! We’re about to embark on a voyage through the choppy waters of crisis communication. Navigating Controversies While Staying
Navigating Stormy Seas with Integrity Read More »
In a world where profit often takes precedence, purpose-led organisations are proving that success and positive impact can go hand in hand. At Not Another Marketing Agency, we’ve deliberately chosen to work with businesses that put purpose at their core – and there are solid reasons behind this decision. More Than Just Marketing Partners Our
Championing Purpose-Led Businesses Read More »
You know that feeling when you’re doing something right, and someone gives you that reassuring nod of approval? Well, we’re delighted to share that Not Another Marketing Agency (NAMA) has just received that nod – for the fourth consecutive year! We’ve been re-accredited by the Good Business Charter (GBC), and we couldn’t be more chuffed
Four Years of Making Business Better at NAMA Read More »
Ready to transform your purpose-led story into motion? Let’s explore how video content can amplify your mission and boost your triple bottom line – all while staying true to your values. Beyond Just Pretty Pictures – Video as Your Purpose Amplifier Imagine your purpose-driven mission brought to life through the perfect blend of visuals, sound,
Why Purpose-Led Businesses Need Video in Their Marketing Mix Read More »
…which means you can control how (and when) you pay. Next time you get an invoice from us we’ll add an iwocaPay link – follow that and you’ll have two choices: Pay Now – right there and then from your account using our payment link Pay Later – by splitting your invoice into 3 or
We’re now accepting payments via iwocaPay Read More »
Once upon a digital time, Twitter offered purpose-driven organisations a powerful platform for real-time crisis response, grassroots activism through viral hashtags, direct access to journalists, and open community discussions. It was the virtual town square where your mission could connect with policymakers and mobilise support at lightning speed. But the ecosystem has shifted. While Twitter
Twitter’s Purpose-Led Decline and Where to Build Your Community Next Read More »
Purpose-led businesses, which are usually focused on making a positive impact on society and the environment, should approach social media strategically to communicate their mission and values effectively. Here are some top considerations for purpose-led businesses when using social media: Authenticity and Transparency – Be genuine in your communication. People are drawn to
Top 12 things that purpose led businesses should consider when using social media. Read More »
Are you ready to supercharge your marketing without breaking the bank or compromising your values? Welcome to the world of Fractional Chief Marketing Officers (CMOs) – your secret weapon for amplifying impact on a budget. Buckle up because we’re about to embark on a thrilling journey through the land of part-time marketing wizardry! Fractional CMO
Fractional CMO 101 for Purpose-Led Businesses Read More »
Welcome, purpose-driven jokesters and conscious comedians! Ready to add a dash of wit to your world-changing mission? Buckle up, because we’re about to embark on a hilarious (yet meaningful) journey through the delicate art of using humour in purpose-driven marketing. Remember, we’re aiming for chuckles, not eye-rolls! Using Subtle Humour to Engage Without Trivialising Important
Humour in Purpose-Driven Marketing Read More »
Ready to amplify your purpose-led business without getting lost in marketing jargon or spending your entire impact budget? You’re in the right place! At Not Another Marketing Agency, we believe marketing your mission-driven enterprise shouldn’t require a PhD in digital algorithms or the budget of a multinational corporation. Marketing with Purpose: Beyond the Basics When
Simple Marketing Wins for Businesses Making a Difference Read More »
When your purpose-led business hits turbulent waters (and let’s be honest, what mission-driven venture doesn’t encounter choppy seas occasionally?), cutting costs often seems like the logical life raft. While trimming certain expenses might be necessary, slashing your marketing budget is akin to tossing your navigation system overboard just when you need it most. Ready to
Why Cancelling Marketing Might Be Your Purpose-Led Business’s Biggest Misstep Read More »
We are delighted to share that Not Another Marketing Agency Ltd has been re-accredited by the Good Business Charter for the third consecutive year. This re-accreditation is a testament to our unwavering commitment to ethical business practices, transparency, and corporate responsibility. Upholding the Highest Standards The Good Business Charter (GBC) evaluates companies against ten key components: Real
Celebrating Another Year of Responsible Business Practices Read More »
Social media is a bustling place! It is common for businesses and organisations of varying shapes and sizes to have people running their social media feeds. For some business owners, it may sometimes seem like B2B (business-to-business) marketers are just advertising to each other on various platforms. Why Do B2B Marketers Use Social Media? Experienced
Are B2B Marketers Just Advertising to Each Other on Social Media? Read More »
If you run a successful business in today’s world, staying relevant and competitive is crucial, yet it requires constant adaptation. Many companies explore rebranding to maintain an edge. So, what is a rebrand, why does a company want or need one, and what is the process involved? What is a Rebrand? Rebranding is a strategic
The Power of Rebranding; the Reasons and Process Read More »
The fear of missing out (FOMO) has emerged as a significant driver of decision-making for many businesses. This phenomenon is especially apparent when creating customer personas for marketing strategies. While some companies may hesitate to embrace the concept, the reluctance to develop accurate and detailed customer personas can result in a whole host of issues
The Reluctance to Create Customer Personas: FOMO and the Impact on Marketing Strategies Read More »
Understanding and implementing effective marketing strategies is crucial for business success. Here at Not Another Marketing Agency, we have experience navigating the unique challenges posed by both Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing. On more than one occasion, we have been asked if there is a difference in strategy between B2B and B2C marketing, so
B2C vs B2B Marketing Strategies – What Are The Key Differences? Read More »
Google updates are something to keep an eye on, especially for any business looking to stay on top of digital marketing trends. This blog explores what Google updates are, their most recent changes, and how they impact business marketing. By understanding these updates, businesses can optimise their online presence and maintain a competitive edge. What
Google Updates and Their Impact on Business Marketing Read More »
Social media has become an integral part of businesses marketing strategies. However, many companies have focused solely on broadcasting messages and have forgotten the social aspect that makes these platforms so powerful. This is our well-meaning attempt to remind you of the importance of interaction, outreach, and other key elements that can truly elevate your
Have You Forgotten the Social Part of Social Media? Read More »
Marketing techniques often evolve, and as a business, it is crucial to understand and adapt to new techniques and strategies. So, we are going to explore two main types of marketing strategies: inbound marketing and outbound marketing. What is Inbound Marketing? Inbound marketing typically focuses on attracting customers by providing them with valuable content and
Inbound Marketing vs Outbound Marketing Read More »
Social media awareness days have become popular events that unite people from around the world, fostering connections and encouraging conversations on various platforms. As an integrated marketing agency, we acknowledge the power of these days and understand how they can be effectively leveraged to boost your business’s online presence. Here’s our guide to the best
Harnessing the Power of Social Media Awareness Days for an Integrated Marketing Strategy Read More »
A well-thought-out content plan is critical for any business aiming to stand out from the crowd. Content is the lifeblood of any successful marketing campaign, and a carefully planned content strategy can propel your brand to new heights. So, it is time to take a look at the importance of creating a comprehensive content plan,
The Power of a Well-Planned Content Strategy Read More »
Social media is everywhere, and it’s a powerful tool, with around 4.55 billion users worldwide. So, for any business that takes its marketing seriously, it makes sense to utilise social media to attract potential customers. However, in order to get your message across and engage and attract a wider audience, a social media marketing strategy
How to plan a social media campaign Read More »
Marketing is the lifeblood of any organisation looking to thrive nowadays. However, many businesses overlook the power of networking in their marketing strategies. Building relationships with other professionals, building a referral network, and getting to know industry influencers are essential for your brand’s success. So, let’s discuss the importance of networking as part of your
The Power of Networking: A Crucial Component of Your Marketing Strategy Read More »
Rebranding is a critical step in the evolution of any company. Rebranding represents a shift in identity, positioning, and messaging. However, the rebranding process can be complex and involves more than just a new logo or colour palette. It requires careful consideration and planning to ensure a successful transition to the new branding. It’s easy
The Pitfalls of Rebranding Without Professional Help Read More »
Marketing is a critical component of any successful business. It’s the driving force behind attracting and retaining customers, promoting brand awareness, and ultimately generating revenue. However, we find that marketing is often siloed within an organisation and is almost seen as separate from the rest of the business. Doing this can limit the potential impact
Why Marketing Should be at the Heart of Every Business Read More »
It’s the age-old question for any business, “how do we get more customers?”. No matter whether a company is happy and settled in its size or is looking to expand, the need to find new customers always remains. One of the reasons for this is that a 5% increase in customer retention can lead to a 75% increase in the customer’s lifetime value.
Is it time for you to start growing your customer base? Read More »
At Not Another Marketing Agency, we are proud to work with businesses that put Corporate Social Responsibility (CSR) – running a business to ensure that your community benefits – at the forefront of their values. Effective CSR is a key part of our business core, and we are delighted to announce that Not Another Marketing
We have been re-accredited with the Good Business Charter Read More »
Many such organisations sometimes struggle to retain and attract new members. But from a marketing perspective, membership organisations, including sports and leisure clubs, have access to some of the most valuable and usable data available. However, if they are not communicating effectively by using that data, it is going to be harder to find out more
Do you run a membership organisation in the UK? Read More »
You may have heard of a social media policy, but what exactly is it? Well, it’s a policy that sets clear guidelines for employees on the appropriate use of social media in the workplace. A social media policy can protect the company’s reputation, prevent employees from sharing sensitive or confidential information, and ensure that employees
Why should businesses have a social media policy? Read More »
Think back to your last board meeting; who was sitting around the table (or Zoom screen)? There was probably someone from legal, a representative for HR; accounting would definitely have been there; how about marketing? Was there someone sitting representing your marketing efforts?
Reasons why marketing deserves a space in your boardroom Read More »
If you regularly read our blogs, you may be aware that we are proponents of joined-up thinking in business. For any business, the bottom line is that any investment you make must deliver a healthy return of interest (ROI). While marketing and PR are very different, delivering distinct outcomes, the two work in tandem, supporting
PR as a part of a marketing strategy plan Read More »
Every business, no matter its size, has a local community that it services, which means it’s essential that it features on local searches on search engines. This is where local SEO comes into play. Local search is a term used for when someone searches for businesses or products within a specific location. You might have
Boosting Local SEO – The easy wins Read More »
How many website hits do you get in a month (if you don’t know that answer, you should have a chat with your web designer about Google Analytics)? More to the point, how many of those visitors convert to become customers? If you think about your website, there’s a reason why people are visiting it;
What is a lead magnet and why do I need one? Read More »
If you run a social media account for your business, you will inevitably have had a message along the lines of, “Hey, just reaching out, I can help you build your Instagram/Facebook/X following really easily”, slide into your DMs. For anyone just starting out and attempting to build a social media following for their business,
Why buying likes and followers never works Read More »
Marketing Metrics That Actually Matter – Let’s chat about a marketing truth that might feel a bit uncomfortable: not all metrics deserve your attention. I know, I know. This might seem like an odd beginning to a blog from a marketing consultant, but marketing just for marketing’s sake is pointless. Think about it for a
The Purpose-Led Metrics Dilemma Read More »
From a marketing perspective, membership organisations like sports and leisure clubs can collect some of the most valuable and usable data out there. After all, a person isn’t going to enquire at a sailing club if they aren’t interested in some aspect of sailing. It’s unlikely that someone would come along to a golf club
Membership Organisations: Is your lack of communication working against you? Read More »
One of the most frequently asked questions that we receive is, “How do we convert clicks to sales?”. It’s an age-old problem. A potential customer lands on your page and then clicks away without engaging or buying. They may come back, but you’ll never know. And, as we all know, in business, knowledge is power.
We think it’s time you started using automation in your email marketing Read More »
Not Another Marketing Agency has always held Corporate Social Responsibility (CSR) at its heart, and we like to work with businesses that have similar morals and values to us. CSR isn’t just about bunging some cash to a local charity at Christmas (although that does help); it’s about running your business in a way that
We’re proud to have signed up to the Good Business Charter Read More »
It’s standard knowledge across the marketing industry that customers who experience a poor customer experience are likely to tell up to 20 people about it (and that’s without writing online reviews). If you’re sitting smugly thinking, “well, this blog online relates to the service industry and this doesn’t relate to me” here’s a heads up, all businesses deliver a customer experience. If you have clients or customers, then they receive an experience from you, and you should be focused on ensuring that they’re satisfied.
Are you taking Customer Experience seriously enough? Read More »
Put your hand up if you’ve ever tried to put together flatpack furniture or set up a new device without properly reading the instructions. How did that work for you? We’d hazard (and this is purely from experience) that you styled out the fact that you had no idea what you were doing, it probably
Is it time for you to develop a content marketing plan? Read More »
At NAMA, we’re quite proud that we’re plain talking. Our clients know what to expect from us, and we break down all their marketing statistics into easily readable and understandable documents for them to digest. We do this because we want our clients to understand what they receive for their money. Of course, we could
Why you should be writing in plain language Read More »
Every business and venture has a mission and they should all have mission statements. If you look at some of the biggest brands out there, they have clear descriptions of what they offer and where they plan to be in the future.
Is your business on a mission? Why you need a mission statement. Read More »
In marketing it’s vital that every business ensures that it is marketing its products and services to the right people. We like to refer to it as the ‘7Ps’; Product, Price, Promotion, Place, People, Processes, Physical Evidence. Basically, creating an effective marketing mix means focussing on all aspects of your business.
How to achieve an attractive marketing mix Read More »
You may have just read this and thought, “well, it’s my company so I obviously know my brand”, but trust us, you probably don’t. Working within a business means that you can be too close to achieve an unbiased overview of what works and what doesn’t.
Should you be creating a brand strategy? Read More »
This bit is crucial. You’ve identified what’s so special about you and why people should buy from you, now you need to shout about it from the rooftops. Identifying your audience of potential customers is the first step. What social media platforms do they use? Do they regularly search for things online? Are they going to read a leaflet posted through a letterbox?
What makes you so special? Defining your USP Read More »
Marketing and advertising these days is a totally different beast. Alongside traditional marketing you also have social media and each of those platforms has its own intricacies which requires different skillsets.
Social Media Management: it’s more than just popping out a post Read More »
Social media isn’t all about selling, it should also be used to share good news stories, so if your business is donating money to a local charity or doing something lovely over the festive period, shout about it. And you don’t have to constrain yourself to festivities, if you do good acts, let your customer base know about it.
Why you should take some time to create festive content for your social media Read More »
One of the best things about LinkedIn are the stats. There are stats about who searched for you and what industries they work in, stats about people visiting your business pages; they’re insightful and tell you a lot about the value of the content you’re sharing. Additionally, they also show how findable you are across the platform.
Are you harnessing the power of LinkedIn? Read More »
A better customer experience means improved morale and increased revenue. So while we said at the start that marketing doesn’t magically get you results (it doesn’t, it takes lots of hard work), it may be better to say that the magic happens when marketing is embraced across all of the business. That’s another reason why it’s called integrated marketing.
When you wrote your marketing budget, did you consider what your competitors are doing? Read More »
“A jack of all trades is a master of none” is regularly bandied about, not so tactfully pointing out that those who can put their hand to anything aren’t necessarily experts. But the complete saying is far more interesting. So here’s how it goes, “A jack of all trades is a master of none, but oftentimes is better than a master of one”, and this, we think, relates perfectly to integrated marketing.
Things to consider when writing an integrated marketing strategy Read More »
