User experience (UX) isn’t just another marketing buzzword; it’s the invisible force that can either amplify your purpose-led message or bury it beneath frustration and confusion. For mission-driven organisations, exceptional UX isn’t a luxury; it’s as essential to your impact as your core values! Think about it: what good is your world-changing mission if visitors […]
The Power of Purposeful UX Read More »
In recent years, the concept of purpose-led businesses has gained significant traction, with an increasing number of companies embracing a higher mission beyond profit-making. However, there is a common misconception that purpose-led businesses must be non-profit organisations, solely driven by social or environmental goals. This is far from reality! Purpose-led businesses can thrive within the
Purpose-Led Does Not Mean Not For Profit Read More »
There’s an issue we need to talk about, and it is greenwashing. Like that friend who suddenly becomes an environmental warrior the moment it’s trendy (while still driving their emissions-heavy SUV to buy fast fashion), greenwashing looks good from a distance but doesn’t hold up to scrutiny. What Greenwashing Actually Is Greenwashing occurs when a
Greenwashing – When Purpose Gets Painted Over Read More »
For National Careers Week, we wanted to shine a light on the wonderfully diverse world of marketing and communications. It’s an industry that truly embodies this year’s “You Can!” theme, welcoming talented people from all walks of life, at various stages of their journey. Many Routes, One Industry One of the most refreshing things about
“You Can!” Discover Your Path in Marketing & Communications Read More »
A purpose-led business travels beyond the well-worn path of profit-chasing to forge meaningful impact in our society and environment. When cultivating marketing strategies for these world-positive ventures, certain elements deserve special attention. Let’s explore the five most crucial considerations for purpose-led marketing success that can strengthen your environmental and social impact while supporting your business
Impact-First Marketing Strategies Read More »
Purpose-Led, More Than Just Another Buzzword Conscious consumers are becoming the norm rather than the exception; purpose-led businesses are emerging as the new heroes of the business world. But what exactly is a purpose-led business, and why should you care? Interested in the concept that’s reshaping the way we think about success in the business
What is a Purpose-Led Business? Read More »
Crisis Communication for Purpose-Led Organisations Ahoy, purpose-driven captains and social impact navigators! Rough seas ahead? Fear not! Batten down the hatches and hoist the sails of integrity – we’re setting course for calmer seas and stronger reputations! We’re about to embark on a voyage through the choppy waters of crisis communication. Navigating Controversies While Staying
Navigating Stormy Seas with Integrity Read More »
In a world where profit often takes precedence, purpose-led organisations are proving that success and positive impact can go hand in hand. At Not Another Marketing Agency, we’ve deliberately chosen to work with businesses that put purpose at their core – and there are solid reasons behind this decision. More Than Just Marketing Partners Our
Championing Purpose-Led Businesses Read More »
You know that feeling when you’re doing something right, and someone gives you that reassuring nod of approval? Well, we’re delighted to share that Not Another Marketing Agency (NAMA) has just received that nod – for the fourth consecutive year! We’ve been re-accredited by the Good Business Charter (GBC), and we couldn’t be more chuffed
Four Years of Making Business Better at NAMA Read More »
… (And How to Do It Right) Ready to transform your purpose-led story into motion? Let’s explore how video content can amplify your mission and boost your triple bottom line – all while staying true to your values. Beyond Just Pretty Pictures – Video as Your Purpose Amplifier Imagine your purpose-driven mission brought to life
Why Purpose-Led Businesses Need Video in Their Marketing Mix Read More »
…which means you can control how (and when) you pay. Next time you get an invoice from us we’ll add an iwocaPay link – follow that and you’ll have two choices: Pay Now – right there and then from your account using our payment link Pay Later – by splitting your invoice into 3 or
We’re now accepting payments via iwocaPay Read More »
Once upon a digital time, Twitter offered purpose-driven organisations a powerful platform for real-time crisis response, grassroots activism through viral hashtags, direct access to journalists, and open community discussions. It was the virtual town square where your mission could connect with policymakers and mobilise support at lightning speed. But the ecosystem has shifted. While Twitter
Twitter’s Purpose-Led Decline and Where to Build Your Community Next Read More »
Purpose-led businesses, which are usually focused on making a positive impact on society and the environment, should approach social media strategically to communicate their mission and values effectively. Here are some top considerations for purpose-led businesses when using social media: Authenticity and Transparency – Be genuine in your communication. People are drawn to
Top 12 things that purpose led businesses should consider when using social media. Read More »
Are you ready to supercharge your marketing without breaking the bank or compromising your values? Welcome to the world of Fractional Chief Marketing Officers (CMOs) – your secret weapon for amplifying impact on a budget. Buckle up because we’re about to embark on a thrilling journey through the land of part-time marketing wizardry! Fractional CMO
Fractional CMO 101 for Purpose-Led Businesses Read More »
Welcome, purpose-driven jokesters and conscious comedians! Ready to add a dash of wit to your world-changing mission? Buckle up, because we’re about to embark on a hilarious (yet meaningful) journey through the delicate art of using humour in purpose-driven marketing. Remember, we’re aiming for chuckles, not eye-rolls! Using Subtle Humour to Engage Without Trivialising Important
Humour in Purpose-Driven Marketing Read More »
Ready to amplify your purpose-led business without getting lost in marketing jargon or spending your entire impact budget? You’re in the right place! At Not Another Marketing Agency, we believe marketing your mission-driven enterprise shouldn’t require a PhD in digital algorithms or the budget of a multinational corporation. Marketing with Purpose: Beyond the Basics When
Simple Marketing Wins for Businesses Making a Difference Read More »
When your purpose-led business hits turbulent waters (and let’s be honest, what mission-driven venture doesn’t encounter choppy seas occasionally?), cutting costs often seems like the logical life raft. While trimming certain expenses might be necessary, slashing your marketing budget is akin to tossing your navigation system overboard just when you need it most. Ready to
Why Cancelling Marketing Might Be Your Purpose-Led Business’s Biggest Misstep Read More »
We are delighted to share that Not Another Marketing Agency Ltd has been re-accredited by the Good Business Charter for the third consecutive year. This re-accreditation is a testament to our unwavering commitment to ethical business practices, transparency, and corporate responsibility. Upholding the Highest Standards The Good Business Charter (GBC) evaluates companies against ten key components: Real
Celebrating Another Year of Responsible Business Practices Read More »
Social media is a bustling place! It is common for businesses and organisations of varying shapes and sizes to have people running their social media feeds. For some business owners, it may sometimes seem like B2B (business-to-business) marketers are just advertising to each other on various platforms. Why Do B2B Marketers Use Social Media? Experienced
Are B2B Marketers Just Advertising to Each Other on Social Media? Read More »
If you run a successful business in today’s world, staying relevant and competitive is crucial, yet it requires constant adaptation. Many companies explore rebranding to maintain an edge. So, what is a rebrand, why does a company want or need one, and what is the process involved? What is a Rebrand? Rebranding is a strategic
The Power of Rebranding; the Reasons and Process Read More »
The fear of missing out (FOMO) has emerged as a significant driver of decision-making for many businesses. This phenomenon is especially apparent when creating customer personas for marketing strategies. While some companies may hesitate to embrace the concept, the reluctance to develop accurate and detailed customer personas can result in a whole host of issues
The Reluctance to Create Customer Personas: FOMO and the Impact on Marketing Strategies Read More »
Understanding and implementing effective marketing strategies is crucial for business success. Here at Not Another Marketing Agency, we have experience navigating the unique challenges posed by both Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing. On more than one occasion, we have been asked if there is a difference in strategy between B2B and B2C marketing, so
B2C vs B2B Marketing Strategies – What Are The Key Differences? Read More »
Google updates are something to keep an eye on, especially for any business looking to stay on top of digital marketing trends. This blog explores what Google updates are, their most recent changes, and how they impact business marketing. By understanding these updates, businesses can optimise their online presence and maintain a competitive edge. What
Google Updates and Their Impact on Business Marketing Read More »
Social media has become an integral part of businesses marketing strategies. However, many companies have focused solely on broadcasting messages and have forgotten the social aspect that makes these platforms so powerful. This is our well-meaning attempt to remind you of the importance of interaction, outreach, and other key elements that can truly elevate your
Have You Forgotten the Social Part of Social Media? Read More »
Marketing techniques often evolve, and as a business, it is crucial to understand and adapt to new techniques and strategies. So, we are going to explore two main types of marketing strategies: inbound marketing and outbound marketing. What is Inbound Marketing? Inbound marketing typically focuses on attracting customers by providing them with valuable content and
Inbound Marketing vs Outbound Marketing Read More »
Social media awareness days have become popular events that unite people from around the world, fostering connections and encouraging conversations on various platforms. As an integrated marketing agency, we acknowledge the power of these days and understand how they can be effectively leveraged to boost your business’s online presence. Here’s our guide to the best
Harnessing the Power of Social Media Awareness Days for an Integrated Marketing Strategy Read More »
A well-thought-out content plan is critical for any business aiming to stand out from the crowd. Content is the lifeblood of any successful marketing campaign, and a carefully planned content strategy can propel your brand to new heights. So, it is time to take a look at the importance of creating a comprehensive content plan,
The Power of a Well-Planned Content Strategy Read More »
Social media is everywhere, and it’s a powerful tool, with around 4.55 billion users worldwide. So, for any business that takes its marketing seriously, it makes sense to utilise social media to attract potential customers. However, in order to get your message across and engage and attract a wider audience, a social media marketing strategy
How to plan a social media campaign Read More »
Marketing is the lifeblood of any organisation looking to thrive nowadays. However, many businesses overlook the power of networking in their marketing strategies. Building relationships with other professionals, building a referral network, and getting to know industry influencers are essential for your brand’s success. So, let’s discuss the importance of networking as part of your
The Power of Networking: A Crucial Component of Your Marketing Strategy Read More »
Rebranding is a critical step in the evolution of any company. Rebranding represents a shift in identity, positioning, and messaging. However, the rebranding process can be complex and involves more than just a new logo or colour palette. It requires careful consideration and planning to ensure a successful transition to the new branding. It’s easy
The Pitfalls of Rebranding Without Professional Help Read More »
Marketing is a critical component of any successful business. It’s the driving force behind attracting and retaining customers, promoting brand awareness, and ultimately generating revenue. However, we find that marketing is often siloed within an organisation and is almost seen as separate from the rest of the business. Doing this can limit the potential impact
Why Marketing Should be at the Heart of Every Business Read More »
It’s the age-old question for any business, “how do we get more customers?”. No matter whether a company is happy and settled in its size or is looking to expand, the need to find new customers always remains. One of the reasons for this is that a 5% increase in customer retention can lead to a 75% increase in the customer’s lifetime value.
Is it time for you to start growing your customer base? Read More »
At Not Another Marketing Agency, we are proud to work with businesses that put Corporate Social Responsibility (CSR) – running a business to ensure that your community benefits – at the forefront of their values. Effective CSR is a key part of our business core, and we are delighted to announce that Not Another Marketing
We have been re-accredited with the Good Business Charter Read More »
Many such organisations sometimes struggle to retain and attract new members. But from a marketing perspective, membership organisations, including sports and leisure clubs, have access to some of the most valuable and usable data available. However, if they are not communicating effectively by using that data, it is going to be harder to find out more
Do you run a membership organisation in the UK? Read More »
You may have heard of a social media policy, but what exactly is it? Well, it’s a policy that sets clear guidelines for employees on the appropriate use of social media in the workplace. A social media policy can protect the company’s reputation, prevent employees from sharing sensitive or confidential information, and ensure that employees
Why should businesses have a social media policy? Read More »
Think back to your last board meeting; who was sitting around the table (or Zoom screen)? There was probably someone from legal, a representative for HR; accounting would definitely have been there; how about marketing? Was there someone sitting representing your marketing efforts?
Reasons why marketing deserves a space in your boardroom Read More »
If you regularly read our blogs, you may be aware that we are proponents of joined-up thinking in business. For any business, the bottom line is that any investment you make must deliver a healthy return of interest (ROI). While marketing and PR are very different, delivering distinct outcomes, the two work in tandem, supporting
PR as a part of a marketing strategy plan Read More »
It’s standard knowledge across the marketing industry that customers who experience a poor customer experience are likely to tell up to 20 people about it (and that’s without writing online reviews). If you’re sitting smugly thinking, “well, this blog online relates to the service industry and this doesn’t relate to me” here’s a heads up, all businesses deliver a customer experience. If you have clients or customers, then they receive an experience from you, and you should be focused on ensuring that they’re satisfied.
Are you taking Customer Experience seriously enough? Read More »
Put your hand up if you’ve ever tried to put together flatpack furniture or set up a new device without properly reading the instructions. How did that work for you? We’d hazard (and this is purely from experience) that you styled out the fact that you had no idea what you were doing, it probably
Is it time for you to develop a content marketing plan? Read More »
At NAMA, we’re quite proud that we’re plain talking. Our clients know what to expect from us, and we break down all their marketing statistics into easily readable and understandable documents for them to digest. We do this because we want our clients to understand what they receive for their money. Of course, we could
Why you should be writing in plain language Read More »
Every business and venture has a mission and they should all have mission statements. If you look at some of the biggest brands out there, they have clear descriptions of what they offer and where they plan to be in the future.
Is your business on a mission? Why you need a mission statement. Read More »
In marketing it’s vital that every business ensures that it is marketing its products and services to the right people. We like to refer to it as the ‘7Ps’; Product, Price, Promotion, Place, People, Processes, Physical Evidence. Basically, creating an effective marketing mix means focussing on all aspects of your business.
How to achieve an attractive marketing mix Read More »
You may have just read this and thought, “well, it’s my company so I obviously know my brand”, but trust us, you probably don’t. Working within a business means that you can be too close to achieve an unbiased overview of what works and what doesn’t.
Should you be creating a brand strategy? Read More »
This bit is crucial. You’ve identified what’s so special about you and why people should buy from you, now you need to shout about it from the rooftops. Identifying your audience of potential customers is the first step. What social media platforms do they use? Do they regularly search for things online? Are they going to read a leaflet posted through a letterbox?
What makes you so special? Defining your USP Read More »
Marketing and advertising these days is a totally different beast. Alongside traditional marketing you also have social media and each of those platforms has its own intricacies which requires different skillsets.
Social Media Management: it’s more than just popping out a post Read More »
Social media isn’t all about selling, it should also be used to share good news stories, so if your business is donating money to a local charity or doing something lovely over the festive period, shout about it. And you don’t have to constrain yourself to festivities, if you do good acts, let your customer base know about it.
Why you should take some time to create festive content for your social media Read More »
One of the best things about LinkedIn are the stats. There are stats about who searched for you and what industries they work in, stats about people visiting your business pages; they’re insightful and tell you a lot about the value of the content you’re sharing. Additionally, they also show how findable you are across the platform.
Are you harnessing the power of LinkedIn? Read More »
A better customer experience means improved morale and increased revenue. So while we said at the start that marketing doesn’t magically get you results (it doesn’t, it takes lots of hard work), it may be better to say that the magic happens when marketing is embraced across all of the business. That’s another reason why it’s called integrated marketing.
When you wrote your marketing budget, did you consider what your competitors are doing? Read More »
“A jack of all trades is a master of none” is regularly bandied about, not so tactfully pointing out that those who can put their hand to anything aren’t necessarily experts. But the complete saying is far more interesting. So here’s how it goes, “A jack of all trades is a master of none, but oftentimes is better than a master of one”, and this, we think, relates perfectly to integrated marketing.
Things to consider when writing an integrated marketing strategy Read More »
There are two types of research that are going to aid any social media campaign. The first is researching what your competitors are doing and where they are marketing. At this point, we should add, we aren’t saying copy them, they might not be advertising in the right places, but it’s a good idea to see what services they are offering and where.
Social Media Marketing – Use the right tool for the right job Read More »
In recent years it has become increasingly apparent that successful social media advertising goes far beyond just posting clever copy, amazing videos, and shareable images. It now also involves networking and interacting with your audience, creating a community around your brand. This is known as community management. Community management involves far more than just answering
Why you should focus on community management Read More »
As with anything, reputation and client bases grow over time, so any previous investment in marketing or a website will impact on a new strategy. How can you compare success rates when you have no idea what the starting point of the company you’re comparing to was? You have no idea if they have had a head start.
Stop comparing apples and oranges Read More »
A positive customer experience is integral to any business success (unless you’re Ed Debevic’s in Chicago, famous for actively employing rude staff, and even then, people go there to have waitresses swear at them). Customers need to be made to feel special, to feel that the business they are buying from has gone beyond expectations and that there is minimal friction or inconvenience.
Customer Experience: is yours as good as you think it is? Read More »
With any realignment, no matter how small, it’s essential that you revisit your marketing strategy and ensure that your content reflects your new offering. NAMA are firm believers that marketing and business strategies go hand-in-hand, so it stands to reason that if you are considering offering a new service or changing how you operate, your marketing will need to reflect that.
Customer Centric – Are you selling a solution that your client base needs? Read More »
Loyal customers also provide the word-of-mouth recommendations that every business needs. Nothing is better than someone who has used a service telling you how good it is. It creates an element of trust. That’s why it also comes as no surprise that around 85% of B2B business comes from referrals (NAMA can attest that the majority of our clients came to us because they were told about us).
How can loyal customers help your business achieve its goals? Read More »
In marketing, there has always been a common thought process that older consumers are in some way past their prime or set in their ways. Examples of targeted advertising during daytime TV heightens this feeling, with adverts popping up about stairlifts, over-50’s life planning, will writing, and sensible shoes. But this stereotyping could be unwise.
Ignore the over 55s at your peril – why you should be targeting active agers Read More »
We made the decision very early on that we would focus on our existing clients. Doing whatever we could to help them survive; be that free hours to pivot (another word that now evokes far too great an emotional reaction), a critical friend at the end of the phone, a zoom shoulder to lean on when things felt tough, or someone to bring boundless energy, enthusiasm and ideas to the table. Because if there is one thing that Tabs can do, it is think so far out of the box people start looking for the box.
We Turned 5! Sort of… Read More »
What’s important to remember with any form of CSR is that it has to be an integral part of your business’ ethos and culture. It can’t just be something on the side or an add-on. A CSR strategy should be part of your overall business strategy. It is more than just donating to charity once a year (although that’s also great, don’t stop doing that). It has to be something that everyone within your organisation lives, breathes, and signs up to.
Why companies should have a CSR strategy Read More »
We’ve had the conversation above with many clients in the past and one of the replies is always, “but, what about negative reviews?” The first thing to consider is why would there be negative reviews? If you run a business, then you set the expectations of your customers. So, if you’re providing the strong customer service they expect (even when things go wrong) there shouldn’t be any room for 1 stars.
Increase revenue by marketing to your existing clients Read More »
Read our latest blog tips for 2021. Discover how to write an engaging blog that will also improve your SEO and online presence… This is one of our favourite blog tips. Having realistic keywords means that you will attract the right audience to your content. In the simplest terms, there is little point in going after a keyword that gets thousands of hits a month, when your top ten keywords are searched hundreds of times a month.
Research and explore your keywords and create content that relates to them. You could even look for spin-off keywords that could bring in new customers.
Our blog tips for 2021 Read More »
You’ve written a blog, now what? Find out how to increase the reach of your blogs and target new audiences. You’ve done all the things we’ve suggested, now is the time to analyse your blog’s performance. Check to see what your reach was and whether it hit the target demographics you wanted. Did you receive much interaction? If you didn’t think about which bit failed to hit the mark (or call in a marketing professional for advice).
You’ve written your blog, now what? Read More »
Have you ever had a moment when you’ve been trying to buy something that’s on promotion and the staff member serving you has no idea what you’re talking about? Or you mention a service that a business has advertised, and they have to go off and ask their manager? Frustrating isn’t it. It can also leave you feeling a bit awkward for asking. However, if everyone is up to speed about the latest marketing, it means that even if the team member can’t help, they know the perfect person who can.
Internal Marketing? Don’t forget to tell your team what you’re doing Read More »
Allowing your customers to begin sharing their content with you and interacting with them to get feedback and opinions then provides an opportunity to create focussed messaging and personalised content for different audiences. Essentially achieving what third-party cookies did whilst creating a dialogue with your audience; far more friendly and customer-centric. It also provides a far superior insight into their buying habits than simply looking at clicks and signal data
The End of Third-Party Cookies; Now Marketing Needs to Change Read More »
2021: The year when you really should embrace networking. Networking isn’t just about turning up every week or two weeks for an hour, it’s about engaging with other businesses
2021: The year when you really should embrace networking Read More »
Throughout this blog you might have noticed that we’ve been using ‘you’ more than ‘we’. We could have sat here and written “this is what we do for our customers”, but that wouldn’t have engaged you to get this far. Your audience wants to know what they will receive from your service and how it will impact on their needs. So, instead of “we promise” consider using “you’re guaranteed” or change “we provide” to “you receive”. Talking directly to your audience can literally win over their hearts and minds.
The A-Z of attractive and engaging content Read More »
Brexit and GDPR, there is a lot of confusion regarding where data is concerned, Brexit & how GDPR is impacted is causing additional concerns
Brexit and GDPR: What you need to know Read More »
Are you getting your marketing right during a pandemic? Get in touch to discuss how to market right during a pandemic
Getting your marketing right during a pandemic Read More »
How many emails did you wake up to this morning? And more importantly, how many did you delete without reading? On any given day, 293 billion emails ping their way around the globe, and an average office worker will receive 121 of them in their inbox. If you consider those stats, it makes sense that
Why it’s time to tidy up your email marketing list Read More »
The Sports Business Club has grown from strength to strength over the last six months and has plans to have engaged with over 1000 grassroots sports clubs by the end of March and up to 5000 by the end of 2021.
Press Release – The Sports Business Club Read More »
If you are a member of a family-owned business and are interested in joining the Family Business Place, take a look at their free resources first. If you find yourself nodding as you are watching, you’re probably an ideal prospective member.
NAMA is proud to be a member of the Family Business Place Read More »
There’s no point sending out an integrated marketing brand message to the four corners of the world/county/town/universe if Bernard in accounts doesn’t understand it. He works for your business and probably speaks to customers, so he needs to be portraying the same message that your social media and mail outs are. Never forget the importance of internal communication.
Integrated Strategies: The Science Behind Marketing Read More »
Mirror, Mirror on the wall, how many followers do I have on Twitter? What’s the size of my MailChimp mailing list? How many likes are on my Facebook page? Do you regularly ask these questions? If you do, then it’s time that somebody introduced you to the concept of Vanity Metrics. What are Vanity Metrics? Vanity
Vanity Metrics – The ugly side of the magic mirror Read More »
CSR Marketing works well when it is utilised in the right way, so do your research and check that everything fits with your requirements before you sign on the dotted line.
NAMA has extensive experience in advising companies of all sizes about sponsorship and donations.
CSR Marketing – Becoming a Sponsor Read More »
What is meant by ‘Digital Footprint’? Your company’s Digital Footprint, in this instance, is the trail of information that is found on the Internet, including everything from Websites, Social Media platforms to Directory Listings. It is not unusual for low quality or inaccurate information to be spread inadvertently across the Internet, and you would not
Have you thought about what your Digital Footprint is saying is about your business? Read More »
We advise against incentivising people to leave reviews; it is against a large proportion of the platform’s guidelines, if you are found in breach of the guidelines, you can be kicked off permanently and named and shamed, this will do your business significant harm. In the longer term, I would advise creating a process that can be followed by all within a company to roll out receiving customer feedback online continually.
How do I get online reviews for my business? Read More »
No company wants to find negative online reviews regarding itself, let alone a plethora of them, but remember a few things: no one is perfect; mistakes or misunderstandings do happen, mistakes can be learned from, honesty goes a long way, as can an apology, don’t compound the complaint by dealing with it badly and
My business has negative online reviews, what should I do? Read More »
Firstly you need to deal with the actual online complaint (bad review) Is the lousy review/complaint accurate / does the customer have a point? What can you offer as a solution? Do not ignore the review; communicate with the client! Communication will need to be both online and in person. Why both? Because once a
Once you have found a bad review you may have two interlinking issues Read More »
For those of you who aren’t acquainted with the concept of personal branding, I’ll explain. Personal branding pretty much does what it says on the tin. It’s your personal brand of everything that’s you, or at least the view of you want to be presented to the world. If you imagine a personal branding site as being similar to meeting a stranger at a party and engaging in small talk, you’ll be on the right track. So, what you do, why you’re good at it, and then also, what you’re interested in and what makes you tick.
Personal branding and do I need it? Read More »
Search Engine Optimisation (SEO) is a necessity for any business’s website No matter if you are a small trader, a small or medium-sized business, or a large global entity, having content on your website that means your pages are displayed on the first page of Google – or any other search engine – is vital.
Search Engine Optimisation Read More »
If you have searched the internet (including Google My Business, Facebook, LinkedIn, etc.) and discovered that your company has no online reviews (good or bad). Not a single online review regarding your company’s product, services or skills. It could be worse; people could have left a bad review. However, it is still not the best
Should I worry that my company has no online reviews? Read More »
Many pieces of software or apps can help you manage your social media by allowing you to schedule your posts in advance, amongst other things. Social media management tools should not be confused with social media management in the outsourced sense of the word. What is the purpose of Social media Management tools? With an
Is there an app to help me manage my social media? Read More »
Telling your business and marketing consultant the good, the bad and the ugly will save you time and money and make your goals far more achievable. Businesses bring in people like us (business and marketing consultants) for a range of different reasons; they need a specific field of expertise, a critical friend, or a disruptor
Telling the ugly truth… Read More »
The importance of online reviews to your business should not be underestimated for several reasons including; the customers buying decision-making process can be impacted or altered due to them, and they can impact your company’s search engine rankings, either one of these points should on its own make you pay attention to them. I appreciate
The importance of Online Reviews Read More »
Maybe you are trying to improve your charity’s fundraising, or maybe you have just started a CIC; you could just be fundraising for a single-issue cause. Whichever category you fit into, the key factor is that you need to raise money. Finding a sponsor or sponsors can be the answer to your prayers but be aware
CSR Marketing – How to find sponsors that fit your cause Read More »
No, not quite! Now that you have discovered your positive online reviews, what are you going to do with them? Firstly, make sure you have read them all and respond in a personal way to each of the reviews (do not copy and paste a generic “thank you” in response to all of your reviews,
My company has positive online reviews, our job is done! Read More »
Not sure what a brand voice is? Remember the bad old days before texting when you would answer your phone and immediately recognise who was on the other end just by the way they said “hello”? It was because of their tone of voice and their intonation. With people close to us, we can spot
Give your Business a Brand Voice Read More »
Have you ever wondered how it is that you look at something on Amazon that then, suddenly, that item pops up in ads on every other webpage you visit? Or why it is that there are always adverts popping up on your Facebook and Instagram feeds that relate to something you’ve bought before? You didn’t imagine it;
AI in Marketing: Is it as intelligent as we think? Read More »
Can you outsource your company’s social media strategy and management successfully? The short answer is yes, you can outsource your social media management. The longer answer is yes. You can outsource your social media management and strategy. However, if this is the route you decide to take, make sure you have considered and understood the
Should you outsource your Social Media Management? Read More »
Why does my business need customer personas? Knowing what your potential customers need means that you can tailor your offering to suit them. In an increasingly digitalised world, our clients are becoming more remote. There is now less face-to-face interaction, so if we can pre-empt what someone visiting your site or reading your marketing might
Customer Personas, what are they and why do you need them? Read More »
There are undoubtedly some copywriters out there holding their heads in their hands because it seems that tone of voice is going to have to change. Content is going to need to be more conversational in order to meet the SEO related to more question-based queries. It’s also going to need to answer a query quickly.
Alexa, is voice search the future of marketing? Read More »
I’m sure many of us have spent hours poring over beautiful images on Pinterest, looking at everything from interior design, to pictures of pets, to the best duvet sets out there, to ideas for your next birthday party. But how can a business utilise the Pinterest effect? Pinterest is often used to inspire people –
Have you considered using Pinterest for Business? Read More »
Whilst these are clearly high profile and more extreme cases, small businesses and organisations should take note. Credibility and reputation are hard-won, but very quickly lost and, without your credibility, your business will suffer, sometimes to the point of complete failure.
How will my decision affect the reputation of my brand? Read More »
Imagine that the internet is a busy networking event. We’ve all been to them and have, hopefully, noticed that there are people who work the room and there are also people who stick to the edges of the group and wait to be approached. The people who work the room are always the ones who are most memorable, whether it’s through charisma or a natural technique, we leave with their message in our minds.
Is blogging still important in the age of podcasting and video marketing? Read More »
A friend of mine has had a viral moment. He blames it on Harry Hill. One complimentary video on his Facebook page and overnight he had a phone full of notifications and a 9000 reach on a piece of unpaid advertising. Now, we all know that uninvited celebrity endorsements are few and far between (although
Is it time for you to invest in Video Marketing? Read More »
Marketing does not exist inside a vacuum. Sadly, when we think about marketing these days, the first thing that often comes to mind is social media marketing. How many ‘likes’ does our business Facebook page have? Do we have any followers on Instagram? Are our tweets being re-tweeted? Social Media Management has been a highly useful tool
Is your digital marketing strategy ignoring about 20% of the population in the UK? Read More »
Personally, I hate sitting in meetings listening to words that, at times, seem quite frankly made up and so far outside the realm common usage you feel like yelling “That’s not a real word!” There will always be the marketing buzzwords that come into fashion but thankfully leave us as quickly as they arrived. However,
Marketing Buzzwords Read More »
Because a podcast is created by you, it’s unique to you and your company. This means that you can create a truthful and believable tone which will grab regular listeners. Podcasts also provide a perfect platform for you to teach your listener base about your business and enables you to gain followers who are genuinely interested in what you do. After all, it takes more commitment to listen to a podcast than to like a Facebook post.
Should podcasting be part of your marketing strategy? Read More »
Do you know what a social media influencer is? I’m going to assume that you have heard of Kim Kardashian. She’s one of those people who is famous but no-one can really pinpoint exactly why. Kardashian shot to fame in 2003 as the friend and stylist of Paris Hilton (less famous now) and has cemented herself as
Social Media Influencers: Do you need a Kardashian in your life? Read More »
It is estimated that you need between 5 and 20 touch points (depending on industry) before considering buying from or using a company. That’s 5-20 videos, blogs, e-books that are read or absorbed, radio adverts, out of home media, magazine articles, etc, before they consider purchasing your product. Essentially, they want to get to know you before they commit, which is very reasonable. Ensuring that you have an armoury of excellent content means that you are in a prime position to seal the deal and begin to convert leads from customers.
The way to their heart and wallet is through your content Read More »
Take a moment to imagine that you’re in a shopping centre which is full of shops selling identical products all at the same price. What makes you choose the shop to purchase from? Is it the way the product is displayed? How helpful the shop assistant is? The advertising in the windows? Whether they accept
UX, User Experience – Give the users what they want Read More »
